a socially inclusive design studio

Equality Lawyers - Project development

 

A behind the scenes look at the development of the Equality Lawyers logo and icons developed by our team. The client required strong, unique artwork across all elements of their brand that would easily connect with their audience.

 

The completed logo below - a strong, and resolute design, sympathetic colours, and a striking type face. 

Equality Lawyers logo

Equality Lawyers - Logo options and concepts

 

Once a basic concept was agreed to by the client, the Blend team constructed a series of conceptual variations, pushing the idea to its logical conclusion.

Equality Lawyers logo development

Equality Lawyers - Icon concepts

 

From a series of brain storming sessions for the logo, a collection of icons to be used on the EQL site were sketched and worked up into vector illustrations. This was a rigorous and informative process for both the client and the team working on them. 

Equality Lawyers sketches for icons
icon development

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